Why “Buy-In” Isn’t Always a Good Thing

The Fallacy of Buy-In Back in the 1960s, a researcher named Charles Hofling conducted an obedience study with a group of 22 nurses. A mystery doctor phoned in and asked them to see if they had the drug Astroten. When each nurse confirmed they had the drug, she could...

The Five Conversations I Want to Have with Parents

It’s Not About the Shark In 1974, the young film director, Steven Spielberg, faced a costly, growing problem. He was trying to make a movie about a shark, but he didn’t have a working shark. The mechanical sharks they had built for the movie Jaws wouldn’t stop...